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People, Work and Society

Introduction

A Conversation with Jagdish Sheth, 27 Apr 2021

INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: Events

Author: Penelope Muzanenhamo


CONVERSATION WITH PROFESSOR JAGDISH N. SHETH

Socio-economic disparities, global pandemics, technological advances and climatic changes are transforming ‘People, Work and Society’ in unprecedented ways. Businesses are among the primary drivers of such transformation. Hence, a critical issue concerns the role that businesses, in particular Marketers, can, should and must play ethically as value creating agents, in order to achieve a sustainable ‘People, Work and Society’ triad. Our conversation with Professor Sheth will therefore explore this issue in more detail.

Date 27 April 14:00GMT

Registration:

Jagdish N. Sheth is Charles H. Kellstadt Professor of Business in the Goizueta Business School at Emory University. He is globally known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. Professor Sheth has over 50 years of combined experience in teaching and research at the University of Southern California, the University of Illinois at Urbana-Champaign, Columbia University, MIT, and Emory University.

Among other outstanding global leadership roles, Professor Sheth is a recipient of the 2020 Padma Bhushan Award for literature and education, one of the highest civilian awards given by the Government of India. He is also a Fellow of the Academy of International Business (AIB); Fellow of the Association of Consumer Research (ACR); Fellow of the American Psychological Association (APA); Fellow of the ÂÜÀòÉç¹ÙÍø (ÂÜÀòÉç¹ÙÍø); Distinguished Fellow of the Academy of Marketing Science (AMS); and a Distinguished Fellow of International Engineering Consortium. Dr. Sheth is the recipient of an Honorary Doctorate in Science, awarded by the University of Illinois at Urbana-Champaign (2016), and Honorary Doctorate of Philosophy, awarded by Shiv Nadar University (2017). He is the recipient of all four top awards given by the ÂÜÀòÉç¹ÙÍø (ÂÜÀòÉç¹ÙÍø).

His ‘Rule of Three’ book has been the foundation for investment bankers and policy makers with respect to industry consolidation including horizontal mergers and acquisitions. Professor Sheth has authored or coauthored more than three hundred papers and several books including The Global Rule of Three: Competing with Conscious Strategy (2020), The Howard- Sheth Theory of Buyer Behavior (2020), Genes, Climate and Consumption Culture: Connecting the Dots (2017), Breakout Strategies for Emerging Markets (2016) and many more others. More details: <https://www.jagsheth.com/>.

CHAIR
Penelope Muzanenhamo PhD
Assistant Professor in Business in Africa, Marketing Group
Africa Lead, Centre for Business and Society
Co-Director, People, Work and Society, Earth Institute
UCD Michael Smurfit Graduate Business School
University College Dublin

WELCOME REMARKS
Professor Damien McLoughlin
Anthony C. Cunningham Professor of Marketing
Head, Marketing Subject Area
UCD Michael Smurfit Graduate Business School
University College Dublin

CLOSING REMARKS
Dr Mags Crean Cllr
Postdoctoral Researcher, UCD School of Education
Co-Director, People, Work and Society, Earth Institute
University College Dublin
Councillor, Wicklow County, Ireland

Michael Smurfit Graduate Business School
Lochlann Quinn School of Business
Centre for Business and Society & Earth Institute
University College Dublin