J Services Mar
Introduction
Journal of Services Marketing, 35(2)
INTEREST CATEGORY: SERVICE
POSTING TYPE: TOCs
Viewpoint: using neuroscience tools in service research
—Nanouk Verhulst, Iris Vermeir, Hendrik Slabbinck []
Viewpoint: service research in Post-Soviet states and the former eastern bloc
—Marek Gnusowski []
Customer brand engagement during service lockdown
—Linda D. Hollebeek, Dale L.G. Smith, Edward Kasabov, Wafa Hammedi, Alexander Warlow, Moira K. Clark []
Unintended negative consequences of loyalty programs: endowed vs earned loyalty
—Melissa A. Baker, Tiffany S. Legendre []
Co-creating value in post-communists contexts: capability perspective
—Maciej Mitrega, Vojtech Spacil, Gregor Pfajfar []
Consumer responses to shopper solutions in service settings
—Ashley M. Thomas, Christopher L. Newman, Stacey R. Finkelstein, Yoon-Na Cho, Allyn Cascio []
Perception of customer retail experiences in Poland
—Agnieszka Kacprzak, Katarzyna Dziewanowska []
Understanding sources of financial well-being in Romania: a prerequisite for transformative financial services
—Rodica Ianole-Calin, Geoffrey Hubona, Elena Druica, Cecilia Basu []
Using linguistics to inform influencer marketing in services
—Jennifer Lee Burton, Jill R. Mosteller, Kellie E. Hale []