J Mar
Introduction
Journal of Marketing, 85(3)
POSTING TYPE: TOCs
Editorial
Better Marketing for a Better World
—Rajesh K. Chandy, Gita Venkataramani Johar, Christine Moorman, and John H. Roberts [] []
Sustainability and Climate Concerns
Social Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China
—Wanqing Zhang, Pradeep K. Chintagunta, and Manohar U. Kalwani [] []
Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption
—Jennifer J. Sun, Silvia Bellezza, and Neeru Paharia [] []
How Do I Carry All This Now? Understanding Consumer Resistance to Sustainability Interventions
—Claudia Gonzalez-Arcos, Alison M. Joubert, Daiane Scaraboto, Rodrigo Guesalaga, and J繹rgen Sandberg [] []
From Waste to Taste: How Ugly Labels Can Increase Purchase of Unattractive Produce
—Siddhanth (Sid) Mookerjee, Yann Cornil, and JoAndrea Hoegg [] []
Economic and Social Empowerment
Do Marketers Matter for Entrepreneurs? Evidence from a Field Experiment in Uganda
—Stephen J. Anderson, Pradeep Chintagunta, Frank Germann, and Naufel Vilcassim [] []
Popping the Positive Illusion of Financial Responsibility Can Increase Personal Savings: Applications in Emerging and Western Markets
—Emily N. Garbinsky, Nicole L. Mead, and Daniel Gregg [] []
Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces
—Madhubalan Viswanathan, Nita Umashankar, Arun Sreekumar, and Ashley Goreczny [] []
Health and Well-Being
Variable Compensation and Salesperson Health
—Johannes Habel, Sascha Alavi, and Kim Linsenmayer [] []
Investigating the Effects of Excise Taxes, Public Usage Restrictions, and Antismoking Ads Across Cigarette Brands
—Yanwen Wang, Michael Lewis, and Vishal Singh [] []
Increasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment
—Nicole Robitaille, Nina Mazar, Claire I. Tsai, Avery M. Haviv, and Elizabeth Hardy [] []
Portraying Humans as Machines to Promote Health: Unintended Risks, Mechanisms, and Solutions
—Andrea Weihrauch and Szu-Chi Huang [] []
Prosocial Giving
Penny for Your Preferences: Leveraging Self-Expression to Encourage Small Prosocial Gifts
—Jacqueline R. Rifkin, Katherine M. Du, and Jonah Berger [] []
Managing Members, Donors, and Member-Donors for Effective Nonprofit Fundraising
—Sungjin Kim, Sachin Gupta, and Clarence Lee [] []
Do Promotions Make Consumers More Generous? The Impact of Price Promotions on Consumers Donation Behavior
—Kuangjie Zhang, Fengyan Cai, and Zhengyu Shi [] []