Intl Mar Rev
Introduction
International Marketing Review, 38(2)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
The effects of brand origin and country-of-manufacture on consumers’ institutional perceptions and purchase decision-making
—Shijiao Chen, Malcolm J. Wright, Hongzhi Gao, Huan Liu, Damien Mather [Google Scholar]
Home country institutional impact on the choice of direct vs indirect exports: an emerging markets perspective
—B. Elango, Nitin Pangarkar []
Does language matter to foreign subsidiary performance?
—Palitha Konara, Yingqi Wei []
The responsibility of an ethnocentric consumer nationalistic, patriotic or environmentally conscientious? A critical discourse analysis of buy domestic campaigns
—Tiia-Lotta Pekkanen, Visa Penttil瓣 []
How do international advertisers use consumer culture positioning strategies? A cross-national, cross-category approach
—Nina Michaelidou, Milena Micevski, Georgios Halkias []
International marketing doctrine: the use of guiding principles
—Yoel Asseraf, Itzhak Gnizy, Aviv Shoham []
The nature of individual experiential knowledge in internationalizing SMEs: pitfalls of superstitious learning and the need for wisdom
—Sara Mel矇n H疇nell, Emilia Rovira Nordman, Lars-Gunnar Mattsson []
The relevance of international marketing strategy to emerging-market exporting firms: from a systematic review towards a conceptual framework
—襤layda 襤pek []
Consumer reactions to unsustainable luxury: a cross-country analysis
—Cesare Amatulli, Matteo De Angelis, Giovanni Pino, Sheetal Jain []