Intl J Sports Mar Sponsorship
Introduction
International Journal of Sports Marketing and Sponsorship, 22(2)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
The severity of a sports-related accident and sponsorship effects: focusing on the fear appeal theory
—Sanghak Lee, Young Ik Suh []
Insights into customer experience in sports retail stores
—Elisabeth Happ, Ursula Scholl-Grissemann, Mike Peters, Martin Schnitzer []
The external effect of a migrated star player on domestic sports league: an empirical analysis of three Asian leagues – Japan, Korea and Taiwan
—Young Joon Park, Fan Zhang, Yeujun Yoon []
Interpreting sports events from a resource-based view perspective
—Tommasina Pianese []
The effect of quality and leverage on the image transfer model: the moderating role of involvement
—Manuel Alonso Dos Santos, Ferran Calabuig Moreno, Vicente Prado Gascó, Jonathan Cuevas Lizama []
The impact of corruption on sport demand
—Carlo Amenta, Paolo Di Betta []
Spectator satisfaction model for mass participant sport events: antecedents and consequences
—Yanling Duan, Bing Liu []
Understanding retail quality of sporting goods stores: a text mining approach
—Luke Lunhua Mao []
Intergenerational differences in fans’ motivation to watch the T20 world cup: a generation cohort theory perspective
—Faheem Gul Gilal, Naeem Gul Gilal, Beenish Tariq, Rehman Gul Gilal, Rukhsana Gul Gilal, Zhenxing Gong, Nisar Ahmed Channa [Google Scholar]
The relationships of communication intensity, CEO commitment, cause fit and media reputation: evidence from Chinese marathon title sponsors
—Shanshan Lu, Weiwei Zhu, Jiuchang Wei []
The impact of consumer knowledge on profitable consumer loyalty through perceived service quality and psychological involvement in non-profit sport clubs
—Mohsen Behnam, Do Young Pyun, Jason P. Doyle, Vahid Delshab []