Euro J Mar
Introduction
European Journal of Marketing, 55(4)
POSTING TYPE: TOCs
How cyber political brands emerge: a socio-material analysis of the Italian Five Star movement and the Czech pirate party
—Andrea Lucarelli, Gregorio Fuschillo, Zuzana Chytkova []
The role of perceived firm social media interactivity in facilitating customer engagement behaviors
—Siddik Bozkurt, David Marius Gligor, Barry J. Babin []
Assessing the drivers and outcomes of behavioral self-leadership
—Ashish Kalra, Raj Agnihotri, Rakesh Singh, Sandeep Puri, Narendra Kumar []
Benefits and challenges of developing an eco-social orientation: implications for marketing practice
—Colin Bauer Gabler, V. Myles Landers, R. Glenn Richey []
Brand repulsion: consumers boundary work with rejected brands
—Laurence Dessart, Bernard Cova []
Effect of core and peripheral product line extensions on overall product line revenue
—Jihoon Cho, Swinder Janda []
How accessories add value to a platform: the role of innovativeness and nonalignability
—Tripat Gill, Zhenfeng Ma, Ping Zhao, Yongjian (Ken) Chen []
Us to co-create value and hate them: examining the interplay of consumer-brand identification, peer identification, value co-creation among consumers, competitor brand hate and individualism
—Omar S. Itani []
A meta-analysis of the factors affecting eWOM providing behaviour
—Elvira Ismagilova, Nripendra P. Rana, Emma L. Slade, Yogesh K. Dwivedi []
Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory
—Jitender Kumar []
Set yourself free! Exploring help-seeking motives in at-risk gamblers
—Svetlana De Vos, Jasmina Ilicic, Pascale G. Quester, Roberta Carolyn Crouch []
Negotiating liminality following life transitions: reflexive bricolage and liminal hotspots
—Katy Kerrane, Andrew Lindridge, Sally Dibb []