Psych Mar

Introduction

Psychology & Marketing, 38(5)

INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs


When waiting pays off: The impact of delayed goal failure on self‐perception and self‐regulation
Argiro Kliamenakis, Kamila Sobol []

Retail employee theft: When retail security alone is not enough
Pradeep Korgaonkar, Enrique P. Becerra, Tamara Mangleburg, Anil Bilgihan []

Does consumer ethnocentrism impact international shopping? A theory of social class divide
Muhammad Aljukhadar, Benjamin Boeuf, Sylvain Senecal []

Extending Diderot unities: How cosmetic surgery changes consumption
Sujin Song, Hector Gonzalez‐Jimenez, Russell W. Belk []

Strategic CSR‐brand fit and customers’ brand passion: Theoretical extension and analysis
Faheem Gul Gilal, Justin Paul, Naeem Gul Gilal, Rukhsana Gul Gilal []

Effects of online brand communities on millennials’ brand loyalty in the fashion industry
Wilson Ozuem, Michelle Willis, Kerry Howell, Guida Helal, Silvia Ranfagni, Geoff Lancaster [Google Scholar]

Determinants of online brand communities’ and millennials’ characteristics: A social influence perspective
Wilson Ozuem, Michelle Willis, Kerry Howell, Geoff Lancaster, Raye Ng []

Consumer reactions to nudity in print advertising: Comparing same‐gender and opposite‐gender effects
Rohit H. Trivedi, Thorsten Teichert []

A bibliometric retrospection of marketing from the lens of psychology: Insights from Psychology & Marketing
Naveen Donthu, Satish Kumar, Debidutta Pattnaik, Weng M. Lim []

Exploring the role of spotlight effect in pay‐what‐you‐want (PWYW) pricing—An anchoring and adjustment perspective
Rajat Roy, Piyush Sharma, Ricky Y. K. Chan, Vidyasagar Potdar []

Attachment styles moderate customer responses to frontline service robots: Evidence from affective, attitudinal, and behavioral measures
Rumen Pozharliev, Matteo De Angelis, Dario Rossi, Simona Romani, Willem Verbeke, Patrizia Cherubino []

Sponsor message processing in live broadcasts—A pilot study on the role of game outcome uncertainty and emotions
Christoph Breuer, Christopher Rumpf, Felix Boronczyk []

Saving money or losing face? An international study on social stigmatization in discount stores
Christian Homburg, Kateryna Ukrainets []