Psych Mar
Introduction
Psychology & Marketing, 38(5)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
When waiting pays off: The impact of delayed goal failure on self‐perception and self‐regulation
—Argiro Kliamenakis, Kamila Sobol []
Retail employee theft: When retail security alone is not enough
—Pradeep Korgaonkar, Enrique P. Becerra, Tamara Mangleburg, Anil Bilgihan []
Does consumer ethnocentrism impact international shopping? A theory of social class divide
—Muhammad Aljukhadar, Benjamin Boeuf, Sylvain Senecal []
Extending Diderot unities: How cosmetic surgery changes consumption
—Sujin Song, Hector Gonzalez‐Jimenez, Russell W. Belk []
Strategic CSR‐brand fit and customers’ brand passion: Theoretical extension and analysis
—Faheem Gul Gilal, Justin Paul, Naeem Gul Gilal, Rukhsana Gul Gilal []
Effects of online brand communities on millennials’ brand loyalty in the fashion industry
—Wilson Ozuem, Michelle Willis, Kerry Howell, Guida Helal, Silvia Ranfagni, Geoff Lancaster [Google Scholar]
Determinants of online brand communities’ and millennials’ characteristics: A social influence perspective
—Wilson Ozuem, Michelle Willis, Kerry Howell, Geoff Lancaster, Raye Ng []
Consumer reactions to nudity in print advertising: Comparing same‐gender and opposite‐gender effects
—Rohit H. Trivedi, Thorsten Teichert []
A bibliometric retrospection of marketing from the lens of psychology: Insights from Psychology & Marketing
—Naveen Donthu, Satish Kumar, Debidutta Pattnaik, Weng M. Lim []
Exploring the role of spotlight effect in pay‐what‐you‐want (PWYW) pricing—An anchoring and adjustment perspective
—Rajat Roy, Piyush Sharma, Ricky Y. K. Chan, Vidyasagar Potdar []
Attachment styles moderate customer responses to frontline service robots: Evidence from affective, attitudinal, and behavioral measures
—Rumen Pozharliev, Matteo De Angelis, Dario Rossi, Simona Romani, Willem Verbeke, Patrizia Cherubino []
Sponsor message processing in live broadcasts—A pilot study on the role of game outcome uncertainty and emotions
—Christoph Breuer, Christopher Rumpf, Felix Boronczyk []
Saving money or losing face? An international study on social stigmatization in discount stores
—Christian Homburg, Kateryna Ukrainets []