Intl J Adv
Introduction
International Journal of Advertising, 40(2)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
Charting the path forward for the International Journal of Advertising
—Charles R. Taylor [] []
Intellectual structure and publication pattern in International Journal of Advertising: a bibliometric analysis during 1982–2019
—Naveen Donthu, Satish Kumar & Debidutta Pattnaik [] []
Redefining advertising in research and practice
—Gayle Kerr & Jef Richards [] []
The cause effect: the impact of corporate social responsibility advertising on cause consumer engagement behavior after brand affiliation ceases
—Steven Holiday, Jameson L. Hayes, Brian C. Britt & Yuanwei Lyu [] []
Slow versus fast: how speed-induced construal affects perceptions of advertising messages
—Sukki Yoon, Hyejin Bang, Dongwon Choi & Kacy Kim [] []
How morality judgments influence humor perceptions of prankvertising
—Chingching Chang [] []
Seller creative selling in social commerce
—Li Chen, Fengxia Zhu, Murali Mantrala & Na Wang [] []
What is brandjacking? Origin, conceptualization and effects of perceived dimensions of truth, mockery and offensiveness
—Sweta Chaturvedi Thota [] []
Perspectives: Measure proliferation in advertising research: are standard measures the solution?
—Lars Bergkvist [] []