Shankar-Spiegel Dissertation Proposal Award
Introduction
Best Dissertation Proposal in Direct/Interactive Marketing; Deadline 31 May 2021
INTEREST CATEGORY: INNOVATION AND TECH, DOCTORAL STUDENTS
POSTING TYPE: Awards
Author: Sonya Wurster
SHANKAR-SPIEGEL DISSERTATION PROPOSAL AWARD
泭Founded by Venkatesh (Venky) Shankar, Professor of Marketing and Coleman Chair in Marketing at the Mays Business School, Texas A&M University, and the late Ted Spiegel, Professor Emeritus of Integrated Marketing Communications at Northwestern Universitys Medill School of Journalism, the Shankar-Spiegel Award for Best Dissertation Proposal in Direct/Interactive Marketing is presented annually at the泭
The topics include, but are not limited to:
| Big data | Consumer behavior | Cross-channel, multichannel, & omnichannel marketing |
| Customer acquisition, Customer retention | Customer relationship marketing | Customer lifetime value |
| Frequency marketing | Machine learning, Data mining, Artificial Intelligence (AI) | Database marketing |
| Direct marketing | E-commerce | Integrated marketing communications |
| Interactive advertising | Internet marketing | Mobile marketing |
How to Enter:
Submission are due by May 31, 2021泭.
Submissions received after this date will not be considered. Submission requirements include:
- A maximum proposal length of no more than 25 double-spaced pages, including executive summary, tables/exhibits and references.
- The first page of the proposal should be an executive summary.
- The candidate should have successfully completed his/her comprehensive preliminary exam as certified by the chair(s) of his/her dissertation.
- For blind reviewing purposes, please omit any identifying information (name, school, etc.) from the proposal itself.
- A letter from the primary thesis advisor approving the submission and certifying that the dissertation is no more than 50% completed must be included at the time of submission.
Proposals should include: 1) brief statement of the problem to be researched; 2) relevant theory addressing that problem; 3) hypotheses to be tested; 4) methodology to be employed; 5) analysis to be performed on the data collected; 6) anticipated results; and 7) an indicative bibliography.
Attention should also be given to the managerial relevance of the expected results.
In addition to submissions from Ph.D. students in marketing, applications are encouraged from students in computer science, economics, management science, psychology, sociology, statistics, advertising and communications, strategy, management and organization, information systems, and other relevant disciplines whose developments help advance our understanding of direct/interactive marketing.
The competition is open to doctoral students worldwide. Participation in other grant or award programs does not preclude being considered for this award. All proposals will be judged on importance and potential contribution of the subject to business and academia; quality of conceptual development; feasibility and appropriateness of methodology; and creativity. The judging team will comprise prominent interactive marketing academicians.
Winner(s) will be announced at the Interactive Marketing Research Conference in Fall 2021.