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POSTING TYPE: Journal News

Author: Ashwin Malshe

The Editors of Marketing Letters have accepted Galak and Kahn’s (2021) “2019 Academic Marketing Climate Survey: Motivation, Results, and Recommendations” (see abstract below) to be published in September 2021 issue with invited commentaries. The Editors seek further “expression of interest” from marketing academics to offer commentary on the study. If you are interested in offering a commentary—a brief academic piece advancing the academic discussion of the topic (3-5 pages, 5 academic references), i.e., not an opinion piece—please send us your expression of interest (max 400 words) summarizing your key points to Natalie Mizik (nmizik@uw.edu) by April 15, 2021.

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Abstract: We report the results of a survey of the business school academic marketing community conducted in 2019. The goal of the survey was to understand how the organizational climate varied as a function of a variety of demographic descriptors within this field. We provide results for the four sections of the survey–general experience, explicit discrimination, implicit bias, and social and sexual harassment/assault–in an interactive data visualization tool (found here: ). In addition, we highlight several key results, notably that females and underrepresented minority (URM) respondents overwhelmingly face a less favorable organizational climate within academic marketing as compared to their male and Asian or White counterparts. We conclude with recommendations that derive directly from the results of the climate survey.

The manuscript and other documents can be accessed from here: