Qual Mar Res
Introduction
Qualitative Market Research, 24(2)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
A consumption timecycle: contextually situated and temporally recurring experiences
—Toni Ryynänen, Visa Heinonen []
Investigating consumer experience in hybrid museums: a netnographic study
—Juliette Passebois Ducros, Florence Euzéby []
From CSR to CSI
—Agostino Vollero, Maria Palazzo, Alfonso Siano, Pantea Foroudi []
Brand loyalty among low-income consumers?
—Murilo Carrazedo Costa Filho, Roberto P.Q. Falcao, Paulo Cesar de Mendonça Motta []
Conceptualizing corporate identity in a dynamic environment
—Marwa Tourky, Pantea Foroudi, Suraksha Gupta, Ahmed Shaalan []
The depth of brand engagement funnel: dimensionalizing interaction in social media brand communities
—George Rossolatos []
Heritage luxury brands: insight into consumer motivations across different age groups
—Lama Halwani []
Heritage destination love
—Konstantinos Andriotis, Pantea Foroudi, Reza Marvi []