Intl J Pharma Healthcare Mar
Introduction
International Journal of Pharmaceutical and Healthcare Marketing, 15(1)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Patient centricity: lip service or genuine commitment? A qualitative examination of the pharmaceutical industry
—Lea Prevel Katsanis, Dennis Pitta, Anne Morinville []
The effect of emotional intelligence, organizational commitment on the team performance of hospital officers in South Sulawesi and Central Sulawesi province, Indonesia
—Lukman Setiawan []
Analysis of issues of generic medicine supply chain using fuzzy AHP: a Pilot study of Indian public drug distribution scheme
—Shweta, Dinesh Kumar []
Exploration of stakeholder marketing orientation and its impact on business performance in Indian pharmaceutical marketing companies
—Hardeep Chahal, Pankesh Kumar, Neetu Kumari, Saguna Sethi []
Negative emotions and consumers’ preventive health behavior: a multi-method exploratory study
—Manel Ben Ayed, Nibrass El Aoud []
Effects of endorser type and testimonials in direct-to-consumer prescription drug advertising (DTCA)
—Brent Rollins, Jisu Huh, Nilesh Bhutada, Matthew Perri []
Connecting the vital link nodes to superior value creation in private health-care marketing in Ghana: a relationship marketing paradigm
—Peter Anabila []
Antecedents of perceived beneficial destination image: a study on Middle-Eastern medical tourists visit Iran
—Shankar Chelliah, Mohammad Jamal Khan, Amir Bahador Atabakhshi Kashi []