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Subsistence Marketplaces 2021

Introduction

Los Angeles via Zoom, 28-30 May 2021

INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: Revisits

Author: Madhu Viswanathan

Second Virtual Subsistence Marketplaces Conference

And Launch of Journal and Knowledge/Practice Portal

May 28 – 30, 2021

Loyola Marymount University, Los Angeles via Zoom

6 a.m. – 10:15 a.m. Pacific Time (GMT -7)

9 a.m. – 1:15 p.m. Eastern Time (GMT -4)

5 p.m. – 9:15 p.m. Tanzania Time (GMT +3)

6:30 p.m. – 10:45 p.m. Indian Standard Time (GMT +5:30)

Sponsored by:

Co-sponsored by LMU College of Business Administration, Subsistence Marketplaces Initiative and the University of Illinois, Urbana-Champaign

Conference Co-Chairs

Conference Director

Conference Virtual Immersion Coordinators

  • Cristy Azuara, Mexico
  • Luis Chavez, Honduras
  • Ron Duncan, USA
  • Steve Morse, USA
  • Leticia Villareal, Mexico
  • Radovan Restovic, Mexico
  • Ramadhani, Lulu, and Maalim Kupaza, Tanzania
  • Marie Nyiraneza, Uganda

 

The spread of COVID-19 has brought out in the starkest terms how individuals in subsistence marketplaces are unequal in day-to-day life, yet essential to the well-being of others. Our interactive, immersive virtual forum will be themed around envisioning a post-COVID world that addresses stark inequalities locally and globally in subsistence marketplaces. How do we work toward such a future through research, education and practice? We envision sessions and workshops organized around topics such as understanding the nature of inequalities in different geographies and domains of subsistence, connecting local and global issues, envisioning sustainable pathways post-COVID in subsistence marketplaces, and developing education about subsistence marketplaces that make the virtual real.

The conference purposefully includes a blend of virtual interviews with subsistence consumers and entrepreneurs in different countries, plenary sessions, participatory workshops, special topical sessions, and presentations of papers submitted in response to this call. The emphasis is on sharing nascent ideas and knowledge (or new and provocative questions) among researchers, practitioners and students.

Preliminary Program Draft

FRIDAY, MAY 28

Discussion – Grounding the Conversation

  • Interactive sessions with short presentations, long discussions and summary of insights
  • Creative formats
  • Purposeful discussion in preparation for the second day of the conference with virtual immersion
  • 3 sessions x 4 tracks
    • 6:00 – 7:15 a.m.
    • 7:30 – 8:45 a.m.
    • 9:00 – 10:15 a.m.


SATURDAY, MAY 29

Immersion – Journeying Bottom-Up

  • Participants choose groups and topics for virtual immersion
  • Small group interactions and conversations via virtual interviews
    • Africa, Latin America and other possible locations
  • Plan, immerse and debrief


SUNDAY, MAY 30

Immersion – Charting Pathways

  • Build off previous day’s discussion and immersion
  • Developmental sessions on nascent research, education and practice
  • Workshop(s) on research, education and practice
  • Discussion of Launch of Journal and Knowledge-Practice Portal

Thank you,

Madhu Viswanathan

Professor, Department of Marketing
College of Business Administration
Loyola Marymount University, Los Angeles

Professor Emeritus, Department of Business Administration
Gies College of Business
University of Illinois, Urbana-Champaign