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J Historical Res Mar

Introduction

Journal of Historical Research in Marketing, 13(1)

POSTING TYPE: TOCs


Advertising on till receipts in socialist Czechoslovakia: language, argumentation and ideology
Ondřej Dufek []

Advertising and marketing archives and ephemera at the Harvard libraries: discovery and opportunity
Fred Beard, Brian Petrotta []

John H. Patterson and the early sales practices of NCR
Jon M. Hawes []