Intl J Res Mar
Introduction
International Journal of Research in Marketing, 38(1)
POSTING TYPE: TOCs
Factors affecting the study of important marketing issues: Implications and recommendations
—Ajay K. Kohli, Michael Haenlein []
Commentary on Kohli & Haenlein: The study of important marketing issues: Reflections
—Stefan Stremersch []
Commentary on Kohli & Haenlein: The study of important marketing issues in an evolving field
—Berend Wierenga []
Author’s Rejoinder to Commentaries: Factors affecting the study of important marketing issues: Additional thoughts and clarifications
—Ajay K. Kohli, Michael Haenlein []
The right metrics for marketing-mix decisions
—Ofer Mintz, Timothy J. Gilbride, Peter Lenk, Imran S. Currim []
Who is the winner in an industry of innovation?
—Yuanfang Lin, Amit Pazgal, David A. Soberman []
A de-biased direct question approach to measuring consumers’ willingness to pay
—Reto Hofstetter, Klaus M. Miller, Harley Krohmer, Z. John Zhang [Google Scholar]
Extremity in horizontal and vertical Likert scale format responses. Some evidence on how visual distance between response categories influences extreme responding
—Bert Weijters, Kobe Millet, Elke Cabooter []
Does the devil wear Prada? Luxury product experiences can affect prosocial behavior
—Yajin Wang, Deborah Roedder John, Vladas Griskevicious []
How income shapes moral judgments of prosocial behavior
—Jenny G. Olson, Brent McFerran, Andrea C. Morales, Darren W. Dahl []
The effect of start/end temporal landmarks on consumers’ visual attention and judgments
—Sheng Bi, Andrew Perkins, David Sprott [Google Scholar]
Brand and consumer engagement behaviors on Facebook brand pages: Let’s have a (positive) conversation
—Chedia Dhaoui, Cynthia M. Webster [Google Scholar]
Emotional support from a digital assistant in technology-mediated services: Effects on customer satisfaction and behavioral persistence
—Katja Gelbrich, Julia Hagel, Chiara Orsingher []
Leveraging purchase regularity for predicting customer behavior the easy way
—Thomas Reutterer, Michael Platzer, Nadine Schröder []
Blending package shape with the gender dimension of brand image: How and why?
—Jun Pang, Ying Ding []
A retrospective review of the first 35 years of the International Journal of Research in Marketing
—Naveen Donthu, Werner Reinartz, Satish Kumar, Debidutta Pattnaik []