Awarded by the J Intl Mar
Introduction
JB Steenkamp , Carlos Sousa and Frank Bradley have garnered awards from the Journal of International Marketing
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: Journal News
Author: Michelle Kritselis
The Journal of International Marketing has announced the winners of its annual awards.
Steenkamp, Jan-Benedict E.M. (2020), Global Brand Building and Management in the Digital Age, Journal of International Marketing, 28 (1), 1327.
Sousa, Carlos M.P. and Frank Bradley (2006), Cultural Distance and Psychic Distance: Two Peas in a Pod? Journal of International Marketing, 14 (1), 4970.