Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 33(4)
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
The effects of customer involvement on perceived service performance and word-of-mouth: the mediating role of service co-creation
—Millissa Fung Yi Cheung, Wai Ming To []
Impulse buying in social commerce: bundle offer, top reviews, and emotional intelligence
—Abaid Ullah Zafar, Jiangnan Qiu, Mohsin Shahzad, Jie Shen, Tahseen Ahmed Bhutto, Muhammad Irfan []
Sustainable plastic clothing and brand luxury: a discussion of contradictory consumer behaviour
—Ken Kumagai []
The matching effect of anthropomorphized brand roles and product messaging on product attitude
—Yuanqiong He, Qi Zhou, Shuojia Guo, Jie Xiong []
Brand experience and brand loyalty: is it a matter of emotions?
—Rania B. Mostafa, Tamara Kasamani []
The drivers of desirability in scarcity marketing
—Tser Yieth Chen, Tsai Lien Yeh, Ya Jou Wang []
Income vs. education revisited the roles of family face and gender in Chinese consumers’ luxury consumption
—Tingting Mo [Google Scholar]
Understanding mobile payment continuance usage in physical store through social impact theory and trust transfer
—Yonathan Dri Handarkho []
Smartphone use and travel companions’ relationship
—Wee Kheng Tan, Kuan-Ju Lu [Google Scholar]
The effectiveness of perceived social support in discount stores in Korea
—Chanho Song, Haakon T. Brown, Rahmatullah Rami Tameez []