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Soc Mar Quart

Introduction

Social Marketing Quarterly, 27(1)

INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs


Using Social Marketing to Tackle Compulsive Buying
Monica M. Popa Sârghie [] []

Exploring Mistakes and Failures in Social Marketing: The Inside Story
Julie Cook, Jennifer Lynes, and Sarah Fries [] []

Learning From Practice and Politics: The Rise and Fall of Social Marketing in Aotearoa New Zealand (1984–2017)
Tim Antric, Margalit Toledano, and David McKie [] []

A Scoping Review of Behavior Change Interventions to Decrease Health Care Disparities for Patients With Disabilities in a Primary Care Setting: Can Social Marketing Play a Role?
Angela Makris, Mahmooda Khaliq, and Elizabeth Perkins [] []