Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 39(2)
POSTING TYPE: TOCs
Do experience and engagement matter to millennial consumers?
—Imran Khan, Mobin Fatma, Vikas Kumar, Sara Amoroso []
Gender differences: visual attention and attitude toward advertisements
—Juliana Cristina Boscolo, Jorge Henrique Caldeira Oliveira, Vishwas Maheshwari, Janaina de Moura Engracia Giraldi []
Multi-stakeholder partnerships: a catalyst to achieve sustainable development goals
—Gabriel Eweje, Aymen Sajjad, Shobod Deba Nath, Kazunori Kobayashi []
Investment obstacles to sustainable development and competitiveness index
—Faris Alshubiri []
Role of conspicuous value in luxury purchase intention
—Sheetal Jain []
Sport nostalgia builds customer equity and future behavior
—Heetae Cho, Weisheng Chiu []
Sponsorship in focus: a typology of sponsorship contexts and research agenda
—Hsin-Chen Lin, Patrick F. Bruning []
Competitive advantage from marketing the SDGs: a luxury perspective
—Judith Hepner, Jean-Louis Chandon, Damyana Bakardzhieva []
Mobilising SDG 12: co-creating sustainability through brands
—Nitha Palakshappa, Sarah Dodds []
UNGC principles and SDGs: perception and business implementation
—Marina Mattera, Carmen Alba Ruiz-Morales []