J Promo Man
Introduction
Journal of Promotion Management, 27(4)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Exploring Youtube Marketing Communication Among 200 Leading National Advertisers
—Jaehee Park & Carolynn McMahan [] []
Effect of Social Media Influencer Marketing on Consumers’ Purchase Intention and the Mediating Role of Credibility
—Saima & M. Altaf Khan [] []
The Impact of Information Processing Styles and Persuasive Appeals on Consumers’ Engagement Intention Toward Social Media Video Ads
—Jing Yang & Xiaoyu (Rachel) Zhao [] []
Information Dissemination and Interactions in Higher Education Social Media Posts
—Brady D. Lund & Ting Wang [] []
CSR Web Communication in Controversial Industries: The Example of Chemical Companies Based in Post-Communist Countries
—Libena Tetrevova, M. Patak & I. Kyrylenko [] []
The Impact of the Personal Data Disclosure’s Tradeoff on the Trust and Attitude Loyalty in Mobile Banking Services
—Bui Thanh Khoa [] [Google Scholar]