J Nonprofit Pub Sector Mar
Introduction
Journal of Nonprofit & Public Sector Marketing, 33(2)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Political consumerism and consumption
Editorial
New Perspectives on Political Consumerism and Consumption: An Editorial Essay
—Jörg Lindenmeier & Sergio Rivaroli [] []
The Effect of Self-Congruence on Perceived Green Claims’ Authenticity and Perceived Greenwashing: The Case of EasyJet’s CO2 Promise
—Stephan Olk [] []
The Use of Mafia Stereotypes in Marketing: A Study into Consumers’ Perceptions and Willingness to Buy
—Ilenia Bregoli [] []
Ethical Trade Communication as Mediation: Shifting the Focus of “Political Consumerism” |
—Kinga Polynczuk-Alenius [] []
Moralising Markets, Marketizing Morality. The Fair Trade Movement, Product Labeling and the Emergence of Ethical Consumerism in Europe
—Sebastian Koos [] []
Will Consumers Silence Themselves When Brands Speak up about Sociopolitical Issues? Applying the Spiral of Silence Theory to Consumer Boycott and Buycott Behaviors
—Cheng Hong & Cong Li [] []
The Entangled Consumer: Rethinking the Rise of the Consumer after 1945 |
—Peter van Dam [] []