J Nonprofit Pub Sector Mar

Introduction

Journal of Nonprofit & Public Sector Marketing, 33(2)

INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs


Political consumerism and consumption

Editorial

New Perspectives on Political Consumerism and Consumption: An Editorial Essay
Jörg Lindenmeier & Sergio Rivaroli [] []

The Effect of Self-Congruence on Perceived Green Claims’ Authenticity and Perceived Greenwashing: The Case of EasyJet’s CO2 Promise
Stephan Olk [] []

The Use of Mafia Stereotypes in Marketing: A Study into Consumers’ Perceptions and Willingness to Buy
Ilenia Bregoli [] []

Ethical Trade Communication as Mediation: Shifting the Focus of “Political Consumerism” |
Kinga Polynczuk-Alenius [] []

Moralising Markets, Marketizing Morality. The Fair Trade Movement, Product Labeling and the Emergence of Ethical Consumerism in Europe
Sebastian Koos [] []

Will Consumers Silence Themselves When Brands Speak up about Sociopolitical Issues? Applying the Spiral of Silence Theory to Consumer Boycott and Buycott Behaviors
Cheng Hong & Cong Li [] []

The Entangled Consumer: Rethinking the Rise of the Consumer after 1945 |
Peter van Dam [] []