J Global Scholars Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 31(2)
POSTING TYPE: TOCs
A Tribute to Shelby D. Hunt
Shelby D. Hunt’s contributions to the marketing discipline: Research programs, impact, and compelling opportunities
—Sreedhar Madhavaram [] []
The nature and origins of impactful research in marketing
—Shelby D. Hunt [] []
Dr. Shelby D. Hunt: A world-renowned marketing scholar, marketing legend, thought leader, mentor and more
—Rajan Varadarajan [] []
Shelby D. Hunt: Contributions of a pioneer in marketing ethics and macromarketing
—Scott J. Vitell [] []
Hope for a stronger discipline of marketing
—Mark Peterson & Heejung Park [] []
Applying the Hunt Vitell ethics model to artificial intelligence ethics
—O.C. Ferrell & Linda Ferrell [] []
Re-examining market structures: Resource-Advantage theory and the market offering ecosystem perspective
—Dennis B. Arnett, Mayukh Dass & Kshitij Bhoumik [] []
Professor Shelby Hunt’s contributions to franchising: Revisiting forecasts and recommendations four decades later
—Vishag Badrinarayanan [] []
Shelby D. Hunt’s legacy, the R-A theory of competition, and its perspective on the geographical indications (GIs) debate
—Pelin Bicen [] []
The conceptual contributions of Shelby D. Hunt: Foundations for advancing the marketing discipline
—Sreedhar Madhavaram [] []