J Global Fash Mar
Introduction
Journal of Global Fashion Marketing, 12(2)
POSTING TYPE: TOCs
Examining the role of luxury elements on social media engagement
—Van Chien Duong & Billy Sung [] []
Between you and me: The effects of content ephemerality and the role of social value orientation in luxury brands’ social media communication
—Heejin Lim, Michelle Childs, Leslie Cuevas & Jewon Lyu [] []
An explorative study and comparison between companies’ and customers’ perspectives in the sustainable fashion industry
—Henny Puspita & Heeju Chae [] []
Actual versus ideal self: An examination of the impact of fashion self congruence on consumer’s fashion consciousness and status consumption tendencies
—Harsandaldeep Kaur & Sahiba Anand [] []
The effect of gender on willingness to pay for mass customised running shoes
—Hassan Daronkola Kalantari, Lester W Johnson & Chamila R. Perera [] []
Case
What fashion startups should know before launching Crowdfunding projects: Focusing on Wadiz reward Crowdfunding
—Jisu Ko & Eunju Ko [] []
Chinese Abstracts
Chinese Abstracts: Journal of Global Fashion Marketing, Volume 12, Issue 2 (2021)
—Sarah Ablett [] []