Intl J Adv
Introduction
International Journal of Advertising, 40(1)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
ICORIA Special Issue; Guest editors: Sara Rosengren and Martin Eisend
Editorial
Full disclosure: advertising is more than meets the eye
—Sara Rosengren & Martin Eisend [] []
Articles
Disclosing product placement in audiovisual media services: a practical and scientific perspective on the implementation of disclosures across the European Union |
—Ines Spielvogel, Brigitte Naderer & Jörg Matthes [] []
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses |
—Sophie C. Boerman, Tina Tessitore & Céline M. Müller [] []
Effects of different sponsorship disclosure message types on consumers’ trust and attitudes
—Alexander Pfeuffer & Jisu Huh [] []
Persuasive effects in social media: the case of envy
—Camille Singh & Lawrence Ang [] []
It is just a spoof: spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation |
—Brigitte Naderer, Jörg Matthes & Simone Bintinger [] []
A first step in unraveling synced advertising effectiveness
—Claire M. Segijn & Hilde A. M. Voorveld [] []