Data Visualization, Analytics and Models
Introduction
Visualization of Data and Marketing Analytics Models in R, Workshop, 14-16 May 2021
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Events
Author: Towhidul Islam
VISUALIZATION OF DATA AND MARKETING ANALYTICS MODELS USING R
A 3-day Remote Workshop Taught by Towhid Islam, PhD
Seminar Details:
Friday, May 14, 2021 – Sunday, May 16, 2021
Live Lecture and Lab Session via Zoom, 10am–2pm ET each day
Consultation and Q&A via Zoom, 4pm–5pm ET each day
Payment: $600 CAD for Professionals, $500 CAD for Students
Description
This hands-on workshop focuses on building visualization skills to transform data and marketing analytics models into reports for producing shared understanding and engaging a more diverse audience in the process of analytic thinking. The emphasis is on making clear, elegant graphs that capture the essence of an insight, message, or recommendation distilled from the data and models. Marketing analytics models include market response models to identify linear and non-linear relationships between variables, market segmentation and classification trees for focused targeting, perceptual mapping for brand positioning, and discrete choice experiments and choice models for new product launch, design, and modification of existing products and services.
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