Mar Sci
Introduction
Marketing Science, 40(2)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Targeting and Privacy in Mobile Advertising
—Omid Rafieian and Hema Yoganarasimhan [] []
Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors
—Zhenling Jiang, Tat Chan, Hai Che, and Youwei Wang [] []
Cryptocurrency Adoption with Speculative Price Bubbles
—Yanhao (Max) Wei and Anthony Dukes [] []
Economic Impact of Category Captaincy: An Examination of Assortments and Prices
—Madhu Viswanathan, Om Narasimhan, and George John [] []
How and When to Use the Political Cycle to Identify Advertising Effects
—Sarah Moshary, Bradley T. Shapiro, and Jihong Song [] []
Impact of Political Television Advertisements on Viewers’ Response to Subsequent Advertisements
—Beth L. Fossen, Girish Mallapragada, and Anwesha De [] []
Entry of Platforms into Complementary Hardware Access Product Markets
—Siddhartha Sharma and Amit Mehra [] []
The Path to Click: Are You on It?
—Savannah Wei Shi and Michael Trusov [] []
List Price and Discount in a Stochastic Selling Process
—Z. Eddie Ning [] []