Macromarketing 2021
Introduction
Hybrid virtual, in-person conference, 12-16 Jul 2021; Deadline now 18 Apr
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: Revisits
Author: Ben Wooliscroft
Call for Papers
Macromarketing 2021 Putting the Local back into Global
Conference Chairs:
- Ben Wooliscroft ben.wooliscroft@aut.ac.nz (Auckland, New Zealand),
- Anthony Samuel SamuelA3@cardiff.ac.uk (Cardiff, Wales),
- Francisco Conejo FRANCISCO.CONEJO@ucdenver.edu (Denver, USA),
- Alexandra Ganglmair-Wooliscroft a.ganglmair@massey.ac.nz (Auckland, New Zealand).
We live in challenging times. Covid 19 has severely impacted on international travel, challenged supply chains and market systems. Those market systems have adapted, by and large, and so have we, the Macromarketing Society.
In 2021 the Macromarketing Society Inc. will offer its first Global Conference – one conference hosted across multiple locations and at least three time zones. Where possible macromarketers will meet in person. When that is not possible participants will take part in a virtual conference stream(s) appropriate to their time zone. We anticipate there will be a blend of in person meeting and online presentations in most time zones.
All presentations will be recorded and uploaded to the Macromarketing Society Inc. website.
A single global Proceedings will be produced, with ISSN, and hosted on the Macromarketing Society website and indexed by scholar.google.com. As usual, the Macromarketing Society will not take copyright of your work.
The nature of the global conference means that authors may be accepted into a track but present in a combined track appropriate to their time zone. Every effort will be made to place sympathetic and stimulating presentations and papers together in their appropriate place/time zone and sessions.
There is no conference fee but presenters and conference attendees are to be paid members of the Society in 2021. Where macromarketers meet in person there may be a small charge to cover catering.
Due date for paper/abstract submissions: extended to 18th April 2021
Due date for special sessions/panels: 28th February 2021
Conference dates: 12-16th July 2021 (note each time zone will set its own day(s) during these days closer to the date).
Full information is available here: