J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 29(1)
POSTING TYPE: TOCs
Expert Insights in Marketing Theory and Practice
The future looks good: a picture from marketing scholars of where we go from here
—Diana Haytko, Bob McDonald, Brian Rutherford & Rebecca VanMeter [] []
New areas of research in marketing strategy, consumer behavior, and marketing analytics: the future is bright
—Jagdish Sheth [] []
New directions for marketing ethics and social responsibility research
—O. C. Ferrell & Linda Ferrell [] []
A commentary on “the role of services in the futureâ€
—J. Joseph Cronin Jr [] []
The state of selling & sales management research: a review and future research agenda
—Adam Rapp & Lisa Beeler [] []
The future of advertising research: new directions and research needs
—Charles R. Taylor & Les Carlson [] []
The future looks good: a picture from marketing scholars of where we go from here
—Diana Haytko, Bob McDonald, Brian Rutherford & Rebecca VanMeter [] []
Data, measurement, and causal inferences in machine learning: opportunities and challenges for marketing
—Joseph F. Hair Jr. & Marko Sarstedt [] []
As the wheel turns toward the future of retailing
—Barry J. Babin, Cong Feng & Adilson Borges [] []
The state of business to business marketing research
—John F. Tanner Jr. [] []
Supply chain research: considering the discipline’s evolving relationship with marketing, current issues, and future research directions
—Chad W. Autry [] []
Consumer Culture Theory’s future in marketing
—Joonas Rokka [] []
Advancing research in digital and social media marketing
—Debra Zahay [] []