J Mar Res
Introduction
Journal of Marketing Research, 58(2)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Marketing, Through the Eyes of the Stigmatized
—Colleen M. Harmeling, Martin Mende, Maura L. Scott, and Robert W. Palmatier [] []
The Dark Side of Mobile App Adoption: Examining the Impact on Customers’ Multichannel Purchase
—Xian Gu and P.K. Kannan [] []
The Role of Gender in Pay-What-You-Want Contexts
—Shelle Santana and Vicki G. Morwitz [] []
Ritualistic Consumption Decreases Loneliness by Increasing Meaning
—Xuehua Wang, Yixia Sun, and Thomas Kramer [] []
The Impact of Informational and Emotional Television Ad Content on Online Search and Sales
—Ivan A. Guitart and Stefan Stremersch [] []
The Importance of Price Beliefs in Consumer Search
—Pranav Jindal and Anocha Aribarg [] []
Consumer Rational (In)Attention to Favorable and Unfavorable Product Information, and Firm Information Design
—Kinshuk Jerath and Qitian Ren [] []
Making the World a Better Place: How Crowdfunding Increases Consumer Demand for Social-Good Products
—Bonnie Simpson, Martin Schreier, Sally Bitterl, and Katherine White [] []
Competition and Firm Service Reliability Decisions: A Study of the Airline Industry
—Chen Zhou, Paulo Albuquerque, and Rajdeep Grewal [] []
Uncertainty Evokes Consumers’ Preference for Brands Incongruent with their Global–Local Citizenship Identity
—Sharon Ng, Ali Faraji-Rad, and Rajeev Batra [] []