J Mar Comm
Introduction
Journal of Marketing Communications, 27(3)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Effects of message objectivity and focus on green CSR communication: The strategy development for a hotel’s green CSR message
—Eun Yeon Kang & Lucy Atkinson [] []
Opening the ‘black box’ of luxury consumers: An application of psychophysiological method
—B. Sung , I. Phau & V. C. Duong [] []
Imaginary futures: Liminoid advertising and consumer identity
—Chris Hackley , Rungpaka Amy Hackley & Dina H. Bassiouni [] []
Brand communication of intangible elements delivery
—Yuexin Miao [] []
Political billboards, promise, and persuasion: An analysis of ZANU-PF’s 2018 harmonized elections political campaign
—Lungile Augustine Tshuma [] []
Review Article
Towards a definition for branded entertainment: An exploratory study
—Marthinus JC van Loggerenberg , Carla Enslin & Marlize Terblanche-Smit [] []