J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 33(2)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
The Impact of Social Motivations on Word-of-Mouth Generation by Japanese Consumers
—Mark E. Parry, Xiaoming Yang & Masaaki Takemura [] []
The Impact of Hispanic-Targeted Advertising on Consumers Brand Love in Services
—Rozbeh Madadi, Ivonne M. Torres, Reza Fazli-Salehi & Miguel ngel Z繳簽iga [] []
Communicating Legal Information to Online Customers Transparently: A Multidisciplinary Multistakeholderist Perspective
—Ognyan Seizov & Alexander J. Wulf [] []
Twenty Years of Research in Brand Globalness/Localness: A Systematic Literature Review and Future Research Agenda
—Muhammad Kashif & Maduka Udunuwara [] []
Examining Country of Origin Effect among Lebanese Consumers: A Study in the Cosmetics Industry
—Imad Zbib, Reem Ghaddar, Ahmad Samarji & Marwan Wahbi [] []
A Cross-Cultural Analysis of Gender-Based Food Stereotypes and Consumption Intentions among Millennial Consumers
—Ceren Ekebas-Turedi, Zuhal Cilingir Uk, Cigdem Basfirinci & Musa Pinar [] []
Congruent versus Incongruent Branding for Emerging Market Firms
—Arpita Agnihotri & Saurabh Bhattacharya [] []