J Brand Man
Introduction
Journal of Brand Management, 28(2)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
The influence of brand experiences on consumer-based brand equity
—Rita Pina, lvaro Dias []
Internal branding: conceptualization from a literature review and opportunities for future research
—David Barros-Arrieta, Ernesto Garc穩a-Cali []
Brand logo and brand gender: examining the effects of natural logo designs and color on brand gender perceptions and affect
—Joana C矇sar Machado, Beatriz Fonseca, Carla Martins []
A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults
—Urszula Garczarek-Bk, Andrzej Szymkowiak, Piotr Gaczek, Aneta Disterheft []
Exploring brand purpose dimensions for non-profit organizations
—Abas Mirzaei, Cynthia M. Webster, Helen Siuki []
Influencer-brand fit and brand dilution in Chinas luxury market: the moderating role of self-concept clarity
—Jiayu Qian, Jee-Sun Park []
A spokesperson with any name wont be as charming: the phonetic effect of spokesperson name and gender on personality evaluations
—Alicia Kulczynski, Stacey Brennan, Jasmina Ilicic []