ÂÜÀòÉç¹ÙÍø

INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

---

Editor’s Desk: New Advances in Advertising Research
—John B. Ford [] [Google Scholar]

Accounting for Causality When Measuring Sales Lift from Television Advertising: Television Campaigns Are Shown To Be More Effective for Lighter Brand Users
—Henry Assael, Masakazu Ishihara, and Baek Jung Kim [] []

Updating the Foote, Cone & Belding Grid: Revisiting the Product Classifications Of the FCB Grid for Online Shopping And Contemporary Consumers’ Decision Making
—Hyuk Jun Cheong and Yunjae Cheong [] []

How Does Consumer Insight Support The Leap to a Creative Idea? Inside the Creative Process: Shifting the Advertising Appeal from Functional to Emotional
—John Parker, Scott Koslow, Lawrence Ang, and Alexander Tevi [] []

Analyzing Price Premiums In International Sponsorship Exchange: What Drives Marketing Costs In Formula One Racing?
—Jonathan A. Jensen, Joe B. Cobbs, Benjamin Albano, and B. David Tyler [] []

How Cause Marketing Campaign Factors Affect Attitudes and Purchase Intention: Choosing the Right Mix of Product And Cause Types with Time Duration
—ChunTuan Chang, XingYu (Marcos) Chu, and ITing Tsai [] []

Multimodal Perceptual Processing of Cues In Food Ads: Do You Smell What You See? Visual Induced Olfactory Imagery and Its Effects On Taste Perception and Food Consumption
—Yamen Koubaa and Amira Eleuch [] []

The Impact of Source Effects on the Evaluation of Music for Advertising: Are There Differences in How Advertising Professionals and Consumers Judge Music?
—Manuel AngladaTort, Steve Keller, Jochen Steffens, Daniel Müllensiefen [] []

How a CEO’s Personality, Performance, and Leadership Predict Advertising Credibility: Conceptualizing and Measuring CEO Brand Image
—Daniela Andreini, Marc Fetscherin, and Lia Zarantonello [] []