Euro J Mar
Introduction
European Journal of Marketing, 55(3)
POSTING TYPE: TOCs
Dissociative threat: underperforming to distance the self from undesirable groups
—Mohammed El Hazzouri, Sergio W. Carvalho, Kelley Main []
Consumer suggestion sharing: helpful, pragmatic and conditional
—Thomas A. Burnham, Garret Ridinger, Anne Carpenter, Laee Choi []
The long-term erosion of repeat-purchase loyalty
—John G. Dawes, Charles Graham, Giang Trinh []
The unwitting corruption of broadening of marketing into neoliberalism: a beast unleashed?
—Nikhilesh Dholakia, Aras Ozgun, Deniz Atik []
Defending the frontier: examining the impact of internal salesperson evasive knowledge hiding on perceptions of external customer outcomes
—Nawar N. Chaker, Edward L. Nowlin, Doug Walker, Nwamaka A. Anaza []
Placing products in humorous scenes: its impact on brand perceptions
—Fanny Fong Yee Chan, Ben Lowe []
Caught in the crossfire: reactions to persistent mortality salience
—Fernando R. Jim矇nez, Edward Ramirez, Art Diaz []
Understanding influences on consumers dietary stress in healthy food buying
—Torben Hansen, Thyra Uth Thomsen []
Gaining insights into why professionals continue or abandon pro bono service
—Paul G. Patterson, Janet R. McColl-Kennedy, Jenny (Jiyeon) Lee, Michael K. Brady []
Measuring customer experience management and its impact on financial performance
—Richard R. Klink, Jason Q. Zhang, Gerard A. Athaide []
Investigating country image influences after a product-harm crisis
—Roberta Carolyn Crouch, Vinh Nhat Lu, Naser Pourazad, Chen Ke []
Toxic friends? The farther away, the less stressful: the impact of social distance to a dissociative group on consumer choices
—Na Wen, Wenxia Guo []