Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 33(3)
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
Luxury marketing in social media: the role of social distance in a craftsmanship video
—Jung Eun Lee, Song-Yi Youn []
Supply chain channel conflict coordination with consumer network acceptance
—Yong Liu, Zhi-yang Liu, Jiao Li []
Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement
—Jin Ho Yun, Philip J. Rosenberger, Kristi Sweeney []
The effect of materialism on conspicuous vs inconspicuous luxury consumption: focused on need for uniqueness, self-monitoring and self-construal
—Minyoung Lee, Joonheui Bae, Dong-Mo Koo []
Factors influencing students’ reactions to ethical dilemmas in advertising’
—Isaac Cheah, Anwar Sadat Shimul [Google Scholar]
The role of technology readiness in individuals’ intention to use health and fitness applications: a comparison between users and non-users
—Weisheng Chiu, Heetae Cho [Google Scholar]
A retrospective overview of using a bibliometric analysis
—Naveen Donthu, Satish Kumar, Nitesh Pandey, Gunjan Soni []
The effects of consumer ethnocentrism and consumer animosity on perceived betrayal and negative word-of-mouth
—Hsiang-Ming Lee, Tsai Chen, Yu-Shan Chen, Wei-Yuan Lo, Ya-Hui Hsu []
The effect of self-efficacy on job performance through creativity: the moderating roles of customer incivility and service scripts
—Won-Moo Hur, Tae-Won Moon, Jun-Ho Lee []
Is country affinity applicable for domestic brands? The role of nation sentiment on consumers’ self-brand connection with domestic vs foreign brands
—Reza Fazli-Salehi, Ivonne M. Torres, Rozbeh Madadi, Miguel ngel Z繳簽iga [Google Scholar]