Journal of Marketing Webinar for Scholars
Introduction
9 Mar and 23 Mar 2021
POSTING TYPE: Events
Author: Christine Moorman
Journal of Marketing Webinar for Scholars
ÌýHarald J. van Heerde, Editor and Christine Moorman, Editor in Chief, Journal of Marketing
In this webinar, Harald and Christine will discuss ways to enhance the real-world relevance of academic marketing research. Building on the March 2021 editorial in the Journal of Marketing, the webinar focuses on ecological value, which is the degree to which research reflects and is relevant to marketing stakeholders and marketing ecosystems. We will explain what ecological value means, why it is so important, and how you can generate more of this quality in each stage of the research process. The target audience for the webinar is scholars of all levels across the theoretical and methodological spectrum interested in improving the quality and impact of their research as well as gatekeepers (e.g., reviewers, AEs, editors) who support the knowledge development process. Specific strategies and debates will be discussed and questions will be addressed
The webinar will be held twice to reach scholars around the world:
- Tuesday, Mar 9, 2021 5:00-6:00pm Eastern:
- Tuesday, Mar 23, 2021 7:00-8:00am Eastern:
Read the editorial:Ìý