J Strat Mar
Introduction
Journal of Strategic Marketing, 29(2)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Developing a high-performance clustering framework for global market segmentation and strategic profiling
—Salman Kimiagari, Samira Keivanpour & Matti Haverila [] []
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
—Hafizul Islam, Charles Jebarajakirthy & Amit Shankar [] []
Ecolabels information and consumer self-confidence in decision making: a strategic imperative
—Clare D’Souza, Mehdi Taghian & Anne Renée Brouwer [] []
Measuring ambush-marketing and sponsorship effects: a football consumer response approach
—Nicolas Chanavat & Guillaume Martinent [] []