J Mar Analytics
Introduction
Journal of Marketing Analytics, 9(1)
INTEREST CATEGORY: RELATIONSHIP MARKETING
POSTING TYPE: TOCs
Interdisciplinary research as methodologically and substantively creative
—Anjala S. Krishen, Maria Petrescu []
Understanding changes in a brand’s core positioning and customer engagement: a sentiment analysis of a brand-owned Facebook site
—Zhenning Xu, Colin Vail, Amarpreet S. Kohli, Saeed Tajdini []
The choice of brand extension: the moderating role of brand loyalty on fit and brand familiarity
—Beichen Liang, Wei Fu []
Do Millennials share similar perceptions of brand experience? A clusterization based on brand experience and other brand-related constructs: the case of Netflix
—Sara Amoroso, Simonetta Pattuglia, Imran Khan []
Influence of interpersonal competence on behavioral intention in social commerce through customer-perceived value
—Ming-Hsiung Hsiao []
Political marketing with data analytics
—Dennis F. X. Mathaisel, Clare L. Comm []
Predictors of online shopping in India: an empirical investigation
—Urvashi Tandon []