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J Financial Services Mar

Introduction

Journal of Financial Services Marketing, 26(1)

INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs


Characteristics of random responders in a financial risk-tolerance questionnaire
John E. Grable, Wookjae Heo, Abed Rabbani []

Factors influencing individual in adopting eWallet
Muhammad Anshari, Munirah Ajeerah Arine, Norzaidah Nurhidayah, Hidayatul Aziyah, Md Hasnol Alwee Salleh []

Ethical dilemma at work: the viewpoint of bank marketers in Nigeria
Henry Egbezien Inegbedion, Emmanuel Inegbedion, Samuel Osifo, Sarah Adeyemi []

Determinants of mobile bank usage among the bank users in North India
Shalini Srivastava, Sushama Vishnani []

From private label to co-branded credit card: an assessment of the impact of a change in value proposition over customer value perception and company value capture
Dimária Silva e Meirelles, Daniel D’Andrea []