J Fashion Mar Man
Introduction
Journal of Fashion Marketing and Management, 25(1)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Going green? How skepticism and information transparency influence consumers’ brand evaluations for familiar and unfamiliar brands
—Gargi Bhaduri, Lauren Copeland [Google Scholar]
A brave new world: embracing sexuality in advertising for apparel
—Elika Kordrostami, Melika Kordrostami []
Personality traits and social media as drivers of word-of-mouth towards sustainable fashion
—Suha Fouad Salem, Alshaimaa Bahagat Alanadoly []
Managerial and Industry 4.0 solutions for fashion supply chains
—Marcello Braglia, Leonardo Marrazzini, Luca Padellini, Rinaldo Rinaldi []
Analysing trademark and social media in the fashion industry: tools that impact performance and internationalization for SMEs
—Laura Rienda, Lorena Ruiz-Fernández, Lindsey Carey []
Consumers’ acceptance and diffusion of word-of-mouth in social brand community: the moderating effect of self-monitoring
—Hanna Lee, Sun-Jin Hwang [Google Scholar]
Consumers’ adoption of AR-based virtual fitting rooms: from the perspective of theory of interactive media effects
—Hanna Lee, Yingjiao Xu, Anne Porterfield [Google Scholar]
Co-location of R&D and production in fashion industry
—Denada Lica, Eleonora Di Maria, Valentina De Marchi []
Are negative and positive reviews regarding apparel fit influential?
—Eonyou Shin, Telin Chung, Mary Lynn Damhorst []
Millennials’ purchasing behavior toward fashion clothing brands: influence of brand awareness and brand schematicity
—Muhammad Sabbir Rahman, Md Afnan Hossain, Mohammad Tayeenul Hoque, Md Rifayat Islam Rushan, Mohammad Iftekhar Rahman []