J Adv
Introduction
Journal of Advertising, 50(1)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Themed Issue: Promises and Perils of Artificial Intelligence and Advertising
Introduction
Themed Issue Introduction: Promises and Perils of Artificial Intelligence and Advertising
—Shelly Rodgers [] []
Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers
—Veronica L. Thomas & Kendra Fowler [] []
Uncovering the Sources of Machine-Learning Mistakes in Advertising: Contextual Bias in the Evaluation of Semantic Relatedness
—Jameson Watts & Anastasia Adriano [] []
Artificial Intelligence in Advertising Creativity
—Demetrios Vakratsas & Xin (Shane) Wang [] []
Automatically Detecting Image–Text Mismatch on Instagram with Deep Learning |
—Yui Ha , Kunwoo Park , Su Jung Kim , Jungseock Joo & Meeyoung Cha [] []
Stimulating or Intimidating: The Effect of AI-Enabled In-Store Communication on Consumer Patronage Likelihood
—Patrick van Esch , Yuanyuan (Gina) Cui & Shailendra Pratap Jain [] []
Can Social Media Listening Platforms’ Artificial Intelligence Be Trusted? Examining the Accuracy of Crimson Hexagon’s (Now Brandwatch Consumer Research’s) AI-Driven Analyses
—Jameson L. Hayes , Brian C. Britt , William Evans , Stephen W. Rush , Nathan A. Towery & Alyssa C. Adamson [] []