Res Apps Mar
Introduction
Recherche et Applications en Marketing, 36(1)
POSTING TYPE: TOCs
http://journals.sagepub.com/toc/rmea/36/1
Editorial
—David Gotteland [] []
More value for more satisfaction? The moderating role of the consumer’s accumulation of experience
—Laurent Maubisson and Arnaud Riviere [] []
Brand conversation: Linguistic practices on social media in the light of face-work theory
—Andria Andriuzzi and Géraldine Michel [] []
New Perspectives
Subjectivity and reflexivity: The contributions of countertransference to interpretative research
—Stéphane Borraz, Valérie Zeitoun, and Delphine Dion [] []
35th special anniversary section
The challenges of positioning a national academic journal. The case of Recherche et Applications en Marketing
—Joël Brée [] []
Putting the anthropos back in consumer research: Beyond reductionisms
—Søren Askegaard [] []