Mar Theory
Introduction
Marketing Theory, 21(1)
POSTING TYPE: TOCs
Lunch of the last human: Nutritionally complete food and the fantasies of market-based progress
—James Cronin and James Fitchett [] []
Enchantment and perpetual desire: Theorizing disenchanted enchantment and technology adoption
—Russell Belk, Henri Weijo, and Robert V. Kozinets [] []
Exogenous cognition and cognitive state theory: The plexus of consumer analytics and decision-making
—Andrew Smith, John Harvey, James Goulding, Gavin Smith, and Leigh Sparks [] []
‘Something is missing’: Melancholia and belonging in collective consumption
—Alice Wickstrom, Iain Denny, and Joel Hietanen [] [Google Scholar]
Consumption logistics and the ordering of market systems
—Cristiano Smaniotto, Julie Emontspool, and Søren Askegaard [] []
From goods-dominant logic to service-dominant logic? Service, service capitalism and service socialism
—Mark Tadajewski and D. G. Brian Jones [] []
(Re)thinking place atmospheres in marketing theory
—Chloe Steadman, Gareth Roberts, Dominic Medway, Steve Millington, and Louise Platt [] []