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INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs

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Introduction to the Special Issue

Macromarketing, the Indispensable Discipline
—Clifford J. Shultz and William L. Wilkie [] []

The Five Stages of the Macromarketing Field of Study: From Raison D’etre to Field of Significant Promise
—Shelby D. Hunt, Ashley Hass, and Kerry T. Manis [] []

The Future of Macromarketing: Recommendations Based on a Content Analysis of the Past Twelve Years of the Journal of Macromarketing
—Ahmet Ekici, Tugce Ozgen Genc, and Hafize Celik [] []

A Panoramic Review of the Macromarketing Literature
—Beatriz DeQuero-Navarro, Julie Stanton, and Thomas A. Klein [] []

Consumer Choicemaking and Choicelessness in Hyperdigital Marketspaces
—Nikhilesh Dholakia, Aron Darmody, Detlev Zwick, Ruby Roy Dholakia, and A. Fuat Fırat [] []

Laudato si’ – A Macromarketing Manifesto for a Just and Sustainable Environment
—Thomas A. Klein and Gene R. Laczniak [] []

Our Obsolete Marketing Mentality: George Fisk, Meet Karl Polanyi
—Raymond Benton, Jr [] []

Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World
—Stanley Shapiro, Stefanie Beninger, Christine Domegan, Alexander Reppel, Julie Stanton, and Forrest Watson [] []

Commentaries

Macromarketing and the Systems Imperative
—Ben Wooliscroft [] []

Macromarketing Metrics of Consumer Well-Being: An Update
—M. Joseph Sirgy [] []

A Macromarketing Call to Action—Because Black Lives Matter!
—June N.P. Francis [] []

Macro Marketing Comes of Age
—Donald R. Lehamnn [] []

Sustainable Marketing: Market-Driving, Not Market-Driven
—Jagdish N. Sheth and Atul Parvatiyar [] []

Ambiguity of Purpose and the Politics of Failure: Sustainability as Macromarketing’s Compelling Political Calling
—Andrea Prothero and Pierre McDonagh [] []

Journal of Macromarketing Special Issue on Sustainability Insights from non-WEIRD countries
—Ben Wooliscroft and Eunju Ko [] []