J Global Mar
Introduction
Journal of Global Marketing, 34(1)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Understanding the Interplay between Brand Globalness and Localness among Homegrown and Foreign Global Brands in South Korea
—Wanhsiu Sunny Tsai , Weiting Tao , Yu Liu & Yeunjae Lee [] []
Negative Online Word-of-Mouth: Consumers’ Retaliation in the Digital World
—EmÃlio José Montero Arruda Filho & Alexis de Araújo Barcelos [] []
Informing, Reinforcing, and Referencing: Chinese Male Consumers’ Interpretation of Luxury Advertising and Luxury Brands’ Presence on Chinese Social Media
—Huan Chen , Ye Wang & Fei Qiao [] []
The Impact of Brand Transposition Strategies and Firm Type on Consumer Ratings of Brand: An Analytical Study of Cosmetic Brands
—Ying Zhu , Alice (Fengyuan) Zhang , Jiaxun He & Yong J. Wang [] []