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Introduction

Journal of Business & Industrial Marketing, 36(2)

INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs


The double-edged sword of coopetition: differential effects of cross-functional coopetition on product and service innovations
Man Chen, Tanya (Ya) Tang, Siting Wu, Feng Wang []

Effect of internal competitive work environment on working smart and emotional exhaustion: the moderating role of time management
Ashish Kalra, Raj Agnihotri, Sunali Talwar, Amin Rostami, Prabhat K. Dwivedi []

When does coopetition affect price unfairness perception? The roles of market structure and innovation
Ouidade Sabri, Amina Djedidi, Mouhoub Hani []

The impact of relative governance on B2B firms’ value appropriation from industrial buyer–seller relationships: empirical evidence from China
Jing Zhang, Ya Zhang, Mingfei Du []

How does dynamic network capability operate? A moderated mediation analysis with NPD speed and firm age
Yongjian (Ken) Chen, Nicole Coviello, Chatura Ranaweera []

Are firms like fair-weathered fans? Examining decision-making in B2B relationships
Jonathan A. Jensen []

B2B brand orientation, relationship commitment, and buyer-supplier relational performance
Yu Chang, Xinchun Wang, Lixun Su, Annie Peng Cui []

Testing the impact of athlete brand image attributes on fan loyalty
Abed Mahmoudian, Saeed Sadeghi Boroujerdi, Sardar Mohammadi, Vahid Delshab, Do Young Pyun []

Is marketing investment similar cross-industry?
Erika Sydney-Hilton, Natalia Vila-López []

Is co-created value the only legitimate value? An institutional-theory perspective on business interaction in B2B-marketing systems
Marta Massi, Michel Rod, Daniela Corsaro []

Friends or strangers? Attempts at reactivating buyer–supplier relationships
León Poblete, Anna Bengtson []

Mobilizing resources in product development by organizational interfaces across firms, units and functions
Viktoria Sundquist, Lisa Melander []

Mediation of scenario planning on the reflection-performance relationship in new product development teams
Atif Açikgöz, Gary P. Latham, Fulya Acikgoz []