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J Assoc Con Res

Introduction

Journal of the Association for Consumer Research, 6(1)

INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs


JACR: Using the Power and Diversity of Consumer Research to Tackle Important Substantive Problems
Vicki G. Morwitz [] []

Introduction to Special Issue on Behavioral Pricing
Haipeng (Allan) Chen, David Hardesty, Akshay Rao, and Lisa E. Bolton [] []

The Consumer in Physical Pain: Implications for the Pain-of-Paying and Pricing
Eugene Y. Chan [] []

Why Do Cashless Payments Increase Unhealthy Consumption? The Decision-Risk Inattention Hypothesis
Joowon Park, Clarence Lee, and Manoj Thomas [] []

If You Think 9-Ending Prices Are Low, Think Again
Avichai Snir and Daniel Levy [] []

Born to Shop? A Genetic Component of Deal Proneness
Robert M. Schindler, Vishal Lala, and Jeanette E. Taylor [] []

Interest-Free Financing Promotions Increase Consumers’ Demand for Credit for Experiential Goods
Johannes C. Bauer, Vicki G. Morwitz, and Liane Nagengast [] []

Price Promotions Are Inherently More Arousing for Interdependents
Sharon Ng, Mehak Bharti, and Kim Huat Goh [] []

Isolating Price Promotions: The Influence of Promotional Timing on Promotion Redemption
Daniel Sheehan and Koert van Ittersum [] []

Price Promotion (In)frequency and Consumers’ Brand Quality Evaluations
Ashok K. Lalwani, Jessie J. Wang, and David H. Silvera [] []

Commentary: Profitable Discounting for Premium Brands
Brent Pfister [] []

A Triadic Model of Social Motivations in Pay-What-You-Want Decisions
Saerom Lee, Hans Baumgartner, and Rik Pieters [] []

Tip to Show Off: Impression Management Motivations Increase Consumers’ Generosity
Shirley Bluvstein Netter and Priya Raghubir [] []

Where You Shop Affects How You Choose: Retailer Price Image and the Importance of Enriched versus Comparable Attributes
Jeffrey S. Larson, Ryan Hamilton, and Jeffrey R. Parker [] []

A View from Inside: Insights on Consumer Behavior during a Global Pandemic
Kelly Goldsmith and Angela Y. Lee [] []

Passing the Buck versus Sharing Responsibility: The Roles of Government, Firms, and Consumers in Marketplace Risks during COVID-19
Aya Aboelenien, Zeynep Arsel, and Charles H. Cho [] []

Who Gets the Ventilator? Moral Decision Making Regarding Medical Resource Allocation in a Pandemic
Liyin Jin, Yunhui Huang, Yongheng Liang, and Qiang Zhang [] []

Personality Matters during a Pandemic: Implicit Theory Beliefs Influence Preparedness and Prevention Behaviors
Yuanyuan Zhang, Pragya Mathur, and Lauren Block [] []

Together We Stand: The Solidarity Effect of Personized Sellers on Essential Workers
Katina Kulow, Kara Bentley, and Priyali Rajagopal [] []

Misdirecting Persuasive Efforts during the COVID-19 Pandemic: The Targets People Choose May Not Be the Most Likely to Change
Christopher J. Bechler and Zakary L. Tormala [] []

Truth Distortion: A Process to Explain Polarization over Unsubstantiated Claims Related to COVID-19
Anne-Sophie Chaxel and Sandra Laporte [] []