Intl Mar Rev
Introduction
International Marketing Review, 38(1)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Dissemination and consensual perceptions of nation brands: a framework for future research
—Carlos J. Torelli []
Building the connection between nation and commercial brand: an integrative review and future research directions
—Jiaxun He, Cheng Lu Wang, Yi Wu []
Guest editorial
—Cheng Lu Wang, Dorothy Yen, Bradley R. Barnes []
When face meets globalization
—Haiyang Huang, Jiaxun He []
Cultural equity: knowledge and outcomes aspects
—Carlos J. Torelli, Hyewon Oh, Jennifer L. Stoner []
How global brands incorporate local cultural elements to improve brand evaluations
—Chunyan Nie, Tao Wang []
Building strong nation brands
—Jan-Benedict Steenkamp []
Nation branding, cultural identity and political polarization – an exploratory framework
—Alessandra Vecchi, Emmanuel Sirimal Silva, Lina Maria Jimenez Angel []
Soft power and nation rebranding
—Eric Ping Hung Li, Hyun Jeong Min, Somin Lee []
The role of nation brand in attracting foreign direct investments: a case study of Korea
—Richard Lee, You-il Lee []
Two decades of research on nation branding: a review and future research agenda
—Andy W. Hao, Justin Paul, Sangeeta Trott, Chiquan Guo, Heng-Hui Wu []