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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses
—Anubhav Mishra, Anuja Shukla, Nripendra P. Rana, Yogesh K. Dwivedi []

Answering for yourself versus others: Direct versus indirect estimates of charitable donations
—Hyunkyu Jang, Julie R. Irwin []

Benefits of matching consumers’ personality: Creating perceived trustworthiness via actual self‐congruence and perceived competence via ideal self‐congruence
—Adnan Zogaj, Dieter K. Tscheulin, Stephan Olk []

Environmentally framed eWOM messages of different valence: The role of environmental concerns, moral norms, and product environmental impact
—Raffaele Filieri, Ana Javornik, Haiming Hang, Aurelio Niceta []

#MeToo, #MeThree, #MeFour: Twitter as community building across academic and corporate institutions
—Axenya Kachen, Anjala S. Krishen, Maria Petrescu, Rebecca D. Gill, Paula C. Peter []

Empathy‐based marketing
—Carsten L. Pedersen []

Revisiting Berlyne’s inverted U‐shape relationship between complexity and liking: The role of effort, arousal, and status in the appreciation of product design aesthetics
—Niek Althuizen [Google Scholar]

The effectiveness of role autonomy in influencing job pursuit intentions of customer‐oriented frontline job seekers
—Sharon O’Brien, Thomas O’Toole []

Building better employer brands through employee social media competence and online social capital
—Vignesh Yoganathan, Victoria‐Sophie Osburg, Boris Bartikowski []

Demystifying the link between emotional loneliness and brand loyalty: Mediating roles of nostalgia, materialism, and self‐brand connections
—Huey S. Loh, Sanjaya S. Gaur, Piyush Sharma []