Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 39(1)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Outlet selectivity: how and when does it work?
—Hsuan-Hsuan Ku []
Trade-off between value creation and value appropriation?
—Cleo Schmitt Silveira, Marta Olivia Rovedder de Oliveira, Rodrigo Heldt, Fernando Bins Luce []
Effects of comparability of promotions on inaction inertia
—Hsin-Hsien Liu, Hsuan-Yi Chou []
Manufacturers’ and distributors’ capabilities influencing dual channel choice
—Ryuta Ishii [Google Scholar]
Roles of strategic orientations in radical product innovation
—Chih-Wei Lin, Li Keng Cheng, Lei-Yu Wu []
Cosmopolitanism, self-identity, online communities and green apparel perception
—Arpita Khare, Pradeep Kautish []
The role of CSR in sport consumption decision-making
—Chung-Long Yu []
Do consumers really trust cryptocurrencies?
—Denni Arli, Patrick van Esch, Marat Bakpayev, Andrea Laurence []
Why customers make mobile payments? Applying a means-end chain approach
—Raja Sankaran, Shibashish Chakraborty []
A retrospective evaluation of : 1983–2019
—Naveen Donthu, Satish Kumar, Nitesh Pandey []